Everything You Need To Know About YouTube Shorts

YouTube has a new feature on the rise and you need to know about it. It quite possibly the most important feature they’ve released in the last 10 years. YouTube Shorts are short form videos, otherwise known as YouTube’s response to Instagram Reels and TikTok. Creators who have been early adopters have been seeing explosive growth from Shorts. There’s no time like now to try the feature!

These short form videos are up to 60 seconds long, in a vertical 9:16 aspect ratio, and have #shorts placed in the title or description box of the video. Currently, YouTube Shorts is in beta, with a full release and separate YouTube app in India. It’s expected that YouTube will roll out Shorts as an upload feature this March in the US. Right now creators can upload via the normal upload flow on both desktop and mobile.

These videos cannot be monetized at the moment, but you can reap the benefits of huge reach and potential increase to your subscriber count. This is especially helpful for smaller channels or new video creators. This can help you get closer to reaching that 1k subscriber threshold for the Partner program. This growth can also help boost virality of your longer form content as well.

Here are some quick tips to getting the most out of YouTube Shorts.

  • Film video in vertical orientation
  • If you’re reposting one of your Instagram Reels or TikTok videos, be sure to remove any watermarks or copyrighted music/sounds
  • Use #shorts in the title and description box of your video
  • Don’t forget metadata: a descriptive title and thumbnail are still important, but don’t stuff description box with links that go outside of YouTube
  • Post 1-3 YouTube shorts per day, but don’t disrupt your normal upload schedule
  • When publishing, consider unchecking the box to send the video to subscription feeds so your longform video loving audience doesn’t have a chance to unsubscribe
  • Create a Shorts playlist for your videos and link it in the description box of your Shorts
  • Find what works and repeat!

To see your results from YouTube Shorts, just visit your Creator Studio Analytics page. Look under Reach and scroll down to Traffic Source Type and find the label for Shorts. Creators who have posted 20-50 YouTube shorts seem to be much more likely to go viral with views and subscriber growth. Videos may take a few days to hit the Shorts shelf in the app, so be patient.

One thing I’m personally doing is trying to repurpose beauty videos I’ve already shot and some plain Instagram story frames I can quickly edit into a piece for Shorts. I encourage you to test things out while this feature is new to see what works best. It’s only going to get more competitive from here. Also if you were waiting for a sign to start your YouTube channel, this is it!

I would love to know what’s working for you when it comes to YouTube Shorts. Let me know in a comment below.

5 Things To Do When Going Viral on TikTok

So you’re starting to gain traction and earn viral views on TikTok. What next? I recently had a fun and off the cuff cat video go viral. It has already doubled my follower count and has earned more likes that all of my prior TikTok videos combined. Here’s what I’m doing to sustain that growth on TikTok and convert more viral viewers to followers.

@chelseapearl_

A true love story: an allergic human befriends a feral cat 😻 #feralcat #straycat #quarantinelife #catlover

♬ Be My Baby – The Ronettes

1. Engage with your audience

Like and respond to as many comments as you can and as quickly as possible to retain engagement velocity. It’s not only a best business practice, it’s just polite to engage with everyone who has taken the time to watch your content on social media. Also answer your DMs in a timely manner.

2. Make video responses

One really useful feature unique to TikTok is the ability to reply to comments with a video response. You can respond with a video and launch the camera or upload from camera roll feature, and publish just like a regular TikTok. Be sure to add a cover clip and text overlay so it’s obvious it’s part of this viral video series.

3. Update your profile bio

Make sure your bio is up to date because a lot of people will be checking out your profile as a result of the viral video. Give new followers an idea of what to expect with content from your account. Will you inspire, educate, or entertain them? Be sure to link your Instagram and YouTube profiles under your account settings. If you have 1k or more followers, you can also add a link in your bio.

4. Do a follow up video

This is important to keep the viral video momentum going. Feel free to recycle some of the video clips from the original viral video and remix them in a new way. Tell a different part of the story. Share what happens next, or maybe what happened before. Address more frequently asked questions from the comments of the first video. Potentially make this into a longer TikTok series that users can quickly identify with cohesive video thumbnails.

5. Post more in general

TikTok has a really unique algorithm with the For You Page. Experts recommend posting videos several times per day, unlike platforms like YouTube and Instagram. Post 2 to 3 times per day following your viral video to retain engagement and see where to go from there.

With some of these tactics, you may start to notice some of your other unrelated TikTok videos start to grow in average views and engagement. Your followers may also start to grow.

It’s also worth taking a note of the hashtags you used in your original viral post to better understand why it was so successful. In reality, there are so many other factors besides hashtags why your video went viral. The quality of the video, the trending song used, the captions written on the screen, and also the caption of the video. Hashtags can’t take all the credit but they can play a part of the video’s success.

Also if you don’t already have a TikTok Pro account and you’re using TikTok as an influencer or business, be sure to switch over. You’ll get access to weekly and monthly analytics and insights to understand your audience demographics.

In my case, I have no plans to switch niches and become a cat account all of a sudden, but I will plan to do period cat updates to help retain the viral followers I gained.

Have you gone viral on TikTok before? I would love to hear about your experience with this in the comments.

Bloggers Building Real Business Clubhouse Room

After weeks of diving into Clubhouse head first, I’m excited to share that I’ll finally be hosting my first ever Clubhouse Room. Join me for a chat with fellow creator Mae Badiyan for a Clubhouse Room in the Womxn In Business Club this week. We’ll be discussing all things creative and scalable ways to grow your business as a content creator beyond just the normal monetization methods. During the hour long room we’ll open the floor up to questions and also share how we diversify our businesses and income streams.

Bloggers Building Real Business
10:00 AM PT on February 10, 2020
Add to your calendar & join here

Clubhouse is currently invite only, so please feel free to reach out if you need an invitation. Hope to see you there!