5 Things To Do When Going Viral on TikTok

So you’re starting to gain traction and earn viral views on TikTok. What next? I recently had a fun and off the cuff cat video go viral. It has already doubled my follower count and has earned more likes that all of my prior TikTok videos combined. Here’s what I’m doing to sustain that growth on TikTok and convert more viral viewers to followers.

@chelseapearl_

A true love story: an allergic human befriends a feral cat 😻 #feralcat #straycat #quarantinelife #catlover

♬ Be My Baby – The Ronettes

1. Engage with your audience

Like and respond to as many comments as you can and as quickly as possible to retain engagement velocity. It’s not only a best business practice, it’s just polite to engage with everyone who has taken the time to watch your content on social media. Also answer your DMs in a timely manner.

2. Make video responses

One really useful feature unique to TikTok is the ability to reply to comments with a video response. You can respond with a video and launch the camera or upload from camera roll feature, and publish just like a regular TikTok. Be sure to add a cover clip and text overlay so it’s obvious it’s part of this viral video series.

3. Update your profile bio

Make sure your bio is up to date because a lot of people will be checking out your profile as a result of the viral video. Give new followers an idea of what to expect with content from your account. Will you inspire, educate, or entertain them? Be sure to link your Instagram and YouTube profiles under your account settings. If you have 1k or more followers, you can also add a link in your bio.

4. Do a follow up video

This is important to keep the viral video momentum going. Feel free to recycle some of the video clips from the original viral video and remix them in a new way. Tell a different part of the story. Share what happens next, or maybe what happened before. Address more frequently asked questions from the comments of the first video. Potentially make this into a longer TikTok series that users can quickly identify with cohesive video thumbnails.

5. Post more in general

TikTok has a really unique algorithm with the For You Page. Experts recommend posting videos several times per day, unlike platforms like YouTube and Instagram. Post 2 to 3 times per day following your viral video to retain engagement and see where to go from there.

With some of these tactics, you may start to notice some of your other unrelated TikTok videos start to grow in average views and engagement. Your followers may also start to grow.

It’s also worth taking a note of the hashtags you used in your original viral post to better understand why it was so successful. In reality, there are so many other factors besides hashtags why your video went viral. The quality of the video, the trending song used, the captions written on the screen, and also the caption of the video. Hashtags can’t take all the credit but they can play a part of the video’s success.

Also if you don’t already have a TikTok Pro account and you’re using TikTok as an influencer or business, be sure to switch over. You’ll get access to weekly and monthly analytics and insights to understand your audience demographics.

In my case, I have no plans to switch niches and become a cat account all of a sudden, but I will plan to do period cat updates to help retain the viral followers I gained.

Have you gone viral on TikTok before? I would love to hear about your experience with this in the comments.

Bloggers Building Real Business Clubhouse Room

After weeks of diving into Clubhouse head first, I’m excited to share that I’ll finally be hosting my first ever Clubhouse Room. Join me for a chat with fellow creator Mae Badiyan for a Clubhouse Room in the Womxn In Business Club this week. We’ll be discussing all things creative and scalable ways to grow your business as a content creator beyond just the normal monetization methods. During the hour long room we’ll open the floor up to questions and also share how we diversify our businesses and income streams.

Bloggers Building Real Business
10:00 AM PT on February 10, 2020
Add to your calendar & join here

Clubhouse is currently invite only, so please feel free to reach out if you need an invitation. Hope to see you there!

How To Solo Photo Shoot with an Apple Watch

Need to shoot some content on your own? No problem! If you have an Apple Watch, you can easily use your watch as a camera shutter. It’s the perfect solution while you’re on the go or just capturing content by yourself. Just say NO to the same old selfie. With this quick and easy tutorial you’ll be able to create much more creative shots.

First, prop your iPhone on a tripod or other surface for stability. I recommend a small tabletop size tripod with a smartphone mount. There are thousands to choose from on Amazon, but you can see the exact one I use on my Amazon Shop Page in the Camera Gear section.

Second, open your camera. While you can use the forward facing camera, using the rear camera is best for content creation and the image quality will be better.

Next, on your Apple Watch find the gray camera icon with the carrot symbol on the left. This is the remote camera shutter app. Open it. At the bottom of the screen you’ll see what the camera lens sees. You’ll also see options for instant shutter or 3 second delay shutter. I prefer 3 second delay shutter because I can quickly glimpse at my watch to see what’s in the frame and quickly jump back to my pose of the shot. You can also toggle between flash, no flash, and auto flash, plus HDR and Live Photo settings.

Apple Watch Camera Shutter App Viewfinder

And that’s pretty much it, you are ready to shoot. The photos will be captured in burst mode and you’ll be able to select the best shots for whatever you’re looking to do. This also works for videos if you want to record in portrait or landscape orientation.

This workflow has saved me so much time and the constant hassle of asking others to do me a quick favor of taking a picture. If I need to quickly capture content, this is how I do it. Also if you’re in public places, shooting photos on your phone is a lot less conspicuous than using a DSLR camera.

However if you are a DSLR user, I’ve covered how I do solo photo shoots recently in this YouTube video. This is how I shoot content at home when I want a little more complex of a shot or I want a higher quality photo than what my iPhone 10 can capture.

There’s no right or wrong way to create content, but hopefully these tips have helped you find some new ways to innovate. Due to the pandemic, working with a photographer hasn’t been an option for me the last year. While shooting content by myself is a challenge, it’s also how I can stay safe.

Like this how to piece? Follow me on Instagram at @hella.pr for more content creation and social media tips!