Go SWOT Yourself

Having a degree in Business Administration, there was no shortage of SWOT matrices in writing assignments of mine from 2005 to date. They’re undoubtedly a great tool for strategic and competitive analysis, but why not on the level of an individual on the job hunt? After seeing this post on The Entry Level Dilemma, I decided to do my own personal SWOT matrix, faced with the exact same dilemma blogger Edward Antrobus describes:

I can’t get a job because I don’t have experience. I can’t get experience because I don’t have a job.

With that said, here is my SWOT.

Personal SWOT Analysis

Strengths 

  • Strong work experience
    • 5+ years administrative experience
    • 2 years startup experience
    • 6 months PR agency experience
    • 1 year corporate experience
    • Experience in field marketing, government, hospitality and retail
  • B.S. in Business Administration, with a concentration in Marketing from San Francisco State University. Relevant coursework includes:
    • Marketing Management
    • Business Communication
    • Public Relations
    • Advertising
    • Sales Promotions
    • Environment of Business
    • Business Policy & Strategic Management
  • Former President of the SFSU Chapter of the Marketing Association
  • Broad technology and software training
    • Microsoft Suite (Word, Excel, PowerPoint, Access, Publisher, Visio, Sharepoint)
    • Adobe Dreamweaver & Photoshop
    • Jasc Paint Shop Pro & Animation Shop
    • HTML
    • CSS
    • Vocus Media Monitoring
    • CisionPoint & Media Source
    • ACT! Relationship Management Software
    • Google Analytics
  • Dedicated employee
  • Web savvy
  • Knowledgeable of newest social networks, web trends and online communication tools
  • Completing a Certificate in Project Management
  • Highly networked in the San Francisco Bay Area and online
  • Easily able to relocate to anywhere in the US
Weaknesses 

  • Have yet to place first “real job” out of college, since most don’t consider my internship a real gig (although I take it very seriously)
  • Broad skill set leads to broadly defined job search
  • No MBA – an increasing prerequisite for working in marketing
  • Lack of degree in Communications while currently working as PR professional
  • Limited SEM experience
  • Social media presence (blogs, Twitter, etc.) a potential concern for employer
  • Sometimes takes on more projects than can be reasonably handled
  • Difficulty saying “no” and mitigating tasks
Opportunities 

  • Startups thriving in Silicon Valley & San Francisco
  • Increased need for community managers and content moderators in the tech industry
  • Marketing positions grow as economy recovers
Threats 

  • Workforce competition (San Francisco has the highest density of bachelor & masters degree holders in the entire US)
  • Possible double-dip recession
  • Lack of work experience necessary for applying to grad school (MBA)

In case this is your first visit to hellaPR, I am seeking employment opportunities beginning in November.

I encourage you all to give yourselves an honest and thorough SWOT.

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About Chelsea Pearl

Community manager by day, style blogger by night. http://chelseapearl.com
This entry was posted in Reflections and tagged , , . Bookmark the permalink.

5 Responses to Go SWOT Yourself

  1. Glad my post got you thinking about using a tool you use professionally on your job search (as the saying goes, when you are unemployed, you should consider your job hunt to be your full-time job!)

  2. Pingback: Tweets that mention Go SWOT Yourself | hellaPR -- Topsy.com

  3. Frank Strong says:

    Love to see Vocus skills as a strength!

  4. Jordan Hodgson says:

    Hmmm, now you should do Michael Porter’s 5 forces regarding the marketing industry!

  5. @Edward, now that I’m unemployed, I’m hitting the ground running (in my pajamas).

    @Frank, absolutely! Vocus is a great tool.

    @Jordan, great idea!

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