25 Ways Content Creators Can Use Canva

When I think of the social media tools and apps I use on a daily basis, Canva is truly my workhorse. I use the free plan to the max when creating lots of different pieces of content for my blog and social channels. If you’re new here, I run 4 Instagram accounts, 3 blogs, 1 YouTube channel, 1 of every social media account in existence, and some freelance consulting projects for others. Needless to say, there’s always a lot going on when it comes to content to create and share.

Canva helps me standardize and productize the content creation workflow. It allows me to batch produce when I’m feeling creative. The best part is that there are a gazillion design templates ready for you to customize with your brand colors, assets, and personal style. The template dimensions and aspect ratios are so helpful because they’re all ready to go. No more remembering all those pixel numbers.

If you’re thinking about trying it out, I highly recommend Canva. The mobile app is nice, but you’ll find more features on the desktop experience. Canva is something every small business, social media manager, and content creator can find useful. Here are 25 ways I’ve utilized the Canva free plan for my business as a full time content creator.

25 Ways To Use Canva

  1. Collages of any kind
  2. YouTube Thumbnails
  3. YouTube End Slates
  4. YouTube Channel Art (AKA Channel Banner)
  5. Pinterest Images
  6. LikeToKnow.It Product Collages
  7. Instagram Story Templates
  8. Instagram Story Highlight Covers
  9. Instagram Feed Graphics
  10. Livestream Transition Screens
  11. Livestream Footer/Header Branding
  12. Email Newsletter Design
  13. eBook Design
  14. Checklist Design
  15. Printable Workbook Design
  16. To Do List Template
  17. Daily Planner Template
  18. Letterhead Template
  19. Infographics
  20. Event Invitation
  21. Media Kit
  22. Resume
  23. Logo
  24. Business Cards
  25. Print On Demand Product Patterns/Designs

Some of these things are perfect for everyday content. Others may be great ideas for you to create a downloadable freebie, lead magnet, or digital product to sell on platforms like Shopify, Gumroad, or Etsy. Things like business card and resume design would be helpful to just about anyone. No more having to hire a graphic designer for those type of things you need to update routinely.

How do you utilize Canva? Are you on the free or paid plan? Let us know!

3 Unconventional Ways Microinfluencers Can Make Money

There are lots of ways to make money online, but sometimes they are overwhelming if you don’t have a large audience of fans ready to support you at the drop of a hat. Aside from the main methods influencers use to monetize, here are three unconventional ways to earn money online that are totally doable and fruitful even as a microinfluencer.

Print on demand

You don’t need hundreds of thousands of followers or visitors to sell merch. And I’m not talking just t-shirts and mugs. Print on demand platforms like Redbubble and Teespring make it really easy to design, create, and share your creations with zero upfront cost. You don’t have to buy inventory or handle customer service and returns. You just need to come up with creative and original ideas to get going. Some of my best selling print on demand items are face masks, stickers, socks, aprons, and phone cases. Also if you have 10k subscribers on YouTube, you can enable a Teespring shop carousel below all of your videos viewed on both desktop and mobile. Another benefit of selling on platforms like Redbubble and Teespring is that you have access to their consumer base. Your store will have exposure through their ordinary marketing channels, so you can generate product sales from customers who may not necessarily know who you are.

Software affiliate programs

There are so many affiliate programs to choose from, but software services are often overlooked. They offer some of the highest commission rates and sometimes even lifetime recurring commissions, making them extra lucrative. Think about all the business services you use online and explore what kind of affiliate program they offer. Things like domain hosting, social media scheduling tools, email marketing services, and accounting softwares are great places to start. I personally use and recommend Dreamhost, Tailwind, Epidemic Sound, and Pixsy which all offer affiliate programs worth checking out. Everyone uses some types of software or app with an affiliate program. Think about how you can recommend your favorites in an authentic way.

Digital products

Similar to print on demand, digital products have little to no setup costs and you can create and sell them without having boatloads of traffic or visitors. My eBook is a perfect example: it was free to create, it costs $9/month to sell via a Shopify plugin on my blog, and it’s priced at $30. If I sell 1 copy a month, it covers overhead expenses. You can create an eBook or course on any topic you’re passionate about or may be an expert in. Are you a great cook? Create a digital cookbook. Are you a fitness enthusiast? Share your workout routine with a worksheet or calendar. Are you an organizational pro? Design a to do list template people can use as a daily planner. Use free tools like Google Docs and Canva to build and stylize your creation, and find a place to sell it like Shopify or Etsy. Like print on demand, you can also generate sales from customers who don’t know who you are, so a microinfluencer’s audience size doesn’t necessarily matter here. Of course, promoting your own creations on your social channels can help!

Which of these unconventional monetization methods will you try next? If you want even more tips on how to monetize with a small audience, be sure to get my E-Book How To Monetize As A Microinfluencer which breaks down the core three pillars of a basic monetization strategy. Take advantage of the super limited $10 sale I’m running this January to kick off a successful 2021 for us all.

How to Livestream on your Smartphone like a Pro

How to Livestream on your Smartphone like a Pro

So you want to livestream, but don’t have the expensive setup that some professional streamers have. What if I told you that you could do it all from your smartphone? Here are some of the best practices from streaming from your smartphone like a boss.

  • Sit in front of a window or a LED ring light
  • Connect to reliable wifi network
  • Use small tripod with smartphone mount
  • Plug in smartphone
  • Minimize background noises & potential distractions
  • Set phone to Do Not Disturb mode so not to be interrupted by incoming calls
  • Engage with your audience by acknowledging specific comments and questions
  • Don’t forget to breathe and smile

So where should you livestream? I’ve been experimenting with Instagram livestreams over the past few months, but so many other social media apps offer livestreaming too. Consider Facebook, YouTube, Twitter, or even TikTok. Each platform has their own unique bells and whistles, but the process on mobile is more or less the same. With YouTube specifically, livestreaming is a great option if you’re looking to increase watch hours to achieve channel monetization because live views will count towards channel watch time hours.

Need ideas on what to livestream? Here are 10+ potential ideas and thought starters.

  • Product announcement or reveal
  • Live tutorial or how-to
  • Interview with an expert, influencer, founder, or team member
  • Behind the scenes footage
  • Event coverage

I committed to myself since 2020 has been such a pivotal year, I would push myself out of my comfort zone more with a variety of content styles, but specifically livestreams. Hopefully you’ve discovered some new tips and ideas for mastering livestreaming with minimal equipment and budget.